Differentiating with font weight.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with text size.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with text colour.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with weight+size.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with weight+colour.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with size+colour.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Differentiating with weight+size+colour.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Google's choices.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Apple's choices.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Clearer choices.
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care
Helvetica Neue Ultralight
Loudest: very strong
Loud: still quite serious
Emphatic: a little emphasis on this
Normal: This is how you would expect the long lines of text you are trying to read most are shown as.
Soft: This is quieter—an aside.
Softest: And this is something you could ignore unless you really care